Earned badges · 2
Strong Sell-ThroughIndependently Verified
Any of these can be turned into a shareable card, even when the overall score is mid.
Score breakdown · weighted composite
Sell-ThroughData
72 · 22% wt
Does product actually move to retail, or sit in the warehouse? Measured from depletion-to-shipment ratios.
Depletion ReportingData
65 · 18% wt
Cadence and completeness of the depletion data a brand actually receives.
Rep CoverageSurveyed
59 · 18% wt
Sales-rep attention and feet on the street, weighted by reps per brand. Brand-surveyed.
Account ReachData
68 · 16% wt
Breadth and quality of accounts the distributor can open in its territory.
Book HealthData
65 · 13% wt
Portfolio crowding and brand churn. Higher means a less crowded book and brands that stay.
Payment & TermsSurveyed
63 · 13% wt
Payment reliability and fairness of contract terms. Brand-surveyed.
How this score is built
The composite is a transparent weighted average of the dimensions above. The ranked party cannot pay to change it. Subjective dimensions are tagged so you always know what is judgment and what is measured. Scores and the notes shown are PROOF's opinion based on aggregated data and verified brand-submitted reviews, not statements of fact about the company.
69% data-derived31% brand-surveyed
Read the full methodology →
Verified brand reviews · 2
Regional wine label★★★★☆
What stood out: product actually moved off the truck and into real accounts. Solid where it counts.
Verified partner
Craft spirits founder★★☆☆☆
The catch: we almost never saw a rep working our brand. Manageable if you stay on top of it.
Verified partner