Earned badges · 1
Independently Verified
Any of these can be turned into a shareable card, even when the overall score is mid.
Score breakdown · weighted composite
Sell-ThroughData
50 · 22% wt
Does product actually move to retail, or sit in the warehouse? Measured from depletion-to-shipment ratios.
Depletion ReportingData
58 · 18% wt
Cadence and completeness of the depletion data a brand actually receives.
Rep CoverageSurveyed
35 · 18% wt
Sales-rep attention and feet on the street, weighted by reps per brand. Brand-surveyed.
Account ReachData
73 · 16% wt
Breadth and quality of accounts the distributor can open in its territory.
Book HealthData
30 · 13% wt
Portfolio crowding and brand churn. Higher means a less crowded book and brands that stay.
Payment & TermsSurveyed
55 · 13% wt
Payment reliability and fairness of contract terms. Brand-surveyed.
How this score is built
The composite is a transparent weighted average of the dimensions above. The ranked party cannot pay to change it. Subjective dimensions are tagged so you always know what is judgment and what is measured. Scores and the notes shown are PROOF's opinion based on aggregated data and verified brand-submitted reviews, not statements of fact about the company.
69% data-derived31% brand-surveyed
Read the full methodology →
Verified brand reviews · 2
Hard tea startup★★★★☆
What stood out: they opened doors we could never have reached alone. Solid where it counts.
Verified partner
Emerging RTD brand, FL★★☆☆☆
The catch: we were one of a thousand brands and absolutely felt it. Go in with eyes open.
Verified partner