Earned badges · 5
Strong Rep CoverageStrong Payment & TermsStrong Depletion ReportingRising StarIndependently Verified
Any of these can be turned into a shareable card, even when the overall score is mid.
Score breakdown · weighted composite
Sell-ThroughData
68 · 22% wt
Does product actually move to retail, or sit in the warehouse? Measured from depletion-to-shipment ratios.
Depletion ReportingData
67 · 18% wt
Cadence and completeness of the depletion data a brand actually receives.
Rep CoverageSurveyed
74 · 18% wt
Sales-rep attention and feet on the street, weighted by reps per brand. Brand-surveyed.
Account ReachData
69 · 16% wt
Breadth and quality of accounts the distributor can open in its territory.
Book HealthData
70 · 13% wt
Portfolio crowding and brand churn. Higher means a less crowded book and brands that stay.
Payment & TermsSurveyed
68 · 13% wt
Payment reliability and fairness of contract terms. Brand-surveyed.
How this score is built
The composite is a transparent weighted average of the dimensions above. The ranked party cannot pay to change it. Subjective dimensions are tagged so you always know what is judgment and what is measured. Scores and the notes shown are PROOF's opinion based on aggregated data and verified brand-submitted reviews, not statements of fact about the company.
69% data-derived31% brand-surveyed
Read the full methodology →
Verified brand reviews · 2
Craft spirits founder★★★★☆
What stood out: their reps genuinely pitched our brand in accounts. Solid where it counts.
Verified partner
Regional wine label★★★☆☆
The catch: we had to beg for depletion data every quarter. Manageable if you stay on top of it.
Verified partner