Earned badges · 2
Strong Sell-ThroughIndependently Verified
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Score breakdown · weighted composite
Sell-ThroughData
72 · 22% wt
Does product actually move to retail, or sit in the warehouse? Measured from depletion-to-shipment ratios.
Depletion ReportingData
64 · 18% wt
Cadence and completeness of the depletion data a brand actually receives.
Rep CoverageSurveyed
65 · 18% wt
Sales-rep attention and feet on the street, weighted by reps per brand. Brand-surveyed.
Account ReachData
67 · 16% wt
Breadth and quality of accounts the distributor can open in its territory.
Book HealthData
65 · 13% wt
Portfolio crowding and brand churn. Higher means a less crowded book and brands that stay.
Payment & TermsSurveyed
59 · 13% wt
Payment reliability and fairness of contract terms. Brand-surveyed.
How this score is built
The composite is a transparent weighted average of the dimensions above. The ranked party cannot pay to change it. Subjective dimensions are tagged so you always know what is judgment and what is measured. Scores and the notes shown are PROOF's opinion based on aggregated data and verified brand-submitted reviews, not statements of fact about the company.
69% data-derived31% brand-surveyed
Read the full methodology →
Verified brand reviews · 2
Craft spirits founder★★★★☆
What stood out: product actually moved off the truck and into real accounts. Solid where it counts.
Verified partner
Regional wine label★★☆☆☆
The catch: payment was slow and the terms were one-sided. Manageable if you stay on top of it.
Verified partner