Earned badges · 5
Strong Book HealthStrong Depletion ReportingStrong Rep CoverageOn the RiseIndependently Verified
Any of these can be turned into a shareable card, even when the overall score is mid.
Score breakdown · weighted composite
Sell-ThroughData
71 · 22% wt
Does product actually move to retail, or sit in the warehouse? Measured from depletion-to-shipment ratios.
Depletion ReportingData
68 · 18% wt
Cadence and completeness of the depletion data a brand actually receives.
Rep CoverageSurveyed
71 · 18% wt
Sales-rep attention and feet on the street, weighted by reps per brand. Brand-surveyed.
Account ReachData
68 · 16% wt
Breadth and quality of accounts the distributor can open in its territory.
Book HealthData
73 · 13% wt
Portfolio crowding and brand churn. Higher means a less crowded book and brands that stay.
Payment & TermsSurveyed
62 · 13% wt
Payment reliability and fairness of contract terms. Brand-surveyed.
How this score is built
The composite is a transparent weighted average of the dimensions above. The ranked party cannot pay to change it. Subjective dimensions are tagged so you always know what is judgment and what is measured. Scores and the notes shown are PROOF's opinion based on aggregated data and verified brand-submitted reviews, not statements of fact about the company.
69% data-derived31% brand-surveyed
Read the full methodology →
Verified brand reviews · 2
Emerging RTD brand, FL★★★★☆
What stood out: we never felt lost in a giant portfolio. Solid where it counts.
Verified partner
Hard tea startup★★★☆☆
The catch: payment was slow and the terms were one-sided. Manageable if you stay on top of it.
Verified partner